By Symantec | Jun 25, 2009

     

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Green used to be associated with the color of money. Today it also refers to responsible, sustainable energy practices. For enterprise IT, these two meanings are additive and complementary. In this year’s annual Green IT Report, companies surveyed reported that for them, Green IT means lowering electric and cooling costs, as well as sustainable energy practices.

Symantec also found that Green IT has reached critical mass. Virtually all the companies we surveyed (97 percent) are discussing their Green strategy, with just one percent saying it is unimportant.

They are not just talking, either. Green budgets are on the rise and IT is more than willing to pay a premium on energy efficient products – as much as 20 percent more according to 41 percent of respondents. Finally, IT finds itself leading the way in corporate Green policy, which is not surprising given the important role that it plays in a company’s operation and the price organizations find themselves paying for energy. In addition to having a seat at the corporate Green table, IT is also involved in a bevy of Green IT initiatives.

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