By Computerworld Hong Kong Staff | Jun 19, 2009

Less than 10% of 1,200 surveyed firms across Asia Pacific have formally implemented a green IT strategy despite widespread awareness of green IT’s ability to cut carbon footprint and improve ROI, said Springboard Research Thursday.
 
According to the survey result, 60% of all firms without a green IT strategy in place plan to implement one in the next 24 months.
 
Springboard’s study also revealed that the economic crisis will have a limited impact in delaying green IT initiatives, with nearly a third of enterprises indicating their green IT plans will actually accelerate during the economic downturn. The survey was conducted in greater China, India, Australia, Singapore, and Malaysia.
 
“Green IT may not have yet reached the level of a strategic priority for Asian enterprises, but it is growing in importance and we see the trend shifting from a movement to a market in the next two-three years,” said Jonathan Silber, research manager at Springboard Research. “The good news is that both in spite of, and because of, the economic crisis, a considerable number of companies are recognizing the value and payback of Green IT initiatives."
 
Discrete green IT initiatives abound
According to the research firm, a vast majority of enterprises are found to have implemented discrete green IT initiatives despite not having formal strategies in place.