Green initiatives took center stage as concerns around global warming continue to get media coverage. But many companies are ignoring the fact that conventional lighting technology is one of the biggest consumers of energy in a typical work environment. Peter Chan, managing director for OPTILED Lighting International, discusses the value of light emitting diodes (LED) as an alternative lighting technology and how to measure its ROI.

Peter Chan, managing director of OPTILED Lighting International, talks about LED development today as a general illumination source. He describes some of the recent technology development that is leading to LED technology as a commercially viable alternative to conventional lighting.

Goldis Berhad is the first property developer in Malaysia to recognize the importance of green in the property sector. By combining innovative technologies and proven best practices in sustainable architecture, the company has built Malaysia's first green building - the GTower. Colin Ng, executive director at Goldis Discusses the thought process behind the GTower.

David Blumanis, Data Center Advisor for APC shares his views on how companies can truly save on electricity - company wide. These include: (1) Monitor what you got at a granular level; (2) Quantify the savings that can be achieve wth each new technology acquisition; and (3) align with business partners willing to help guide your organization in other areas of energy savings. (duration: 4min 46sec)

It's not easy to be green. Atsuhisa Takahashi can attest to this with all sincerity and accuracy. Takahashi-san is President of Corporate Environmental Affairs at Fujitsu. He leads the Japanese firm's charge towards becoming a green citizen worldwide. He shares his experience at Fujitsu in this video. (duration: 3min

Green initiatives present an opportunity for the CIO and IT to raise its role to a more strategic position in the company. Green exercises in the data center can be used as examples for the entire organization with IT playing a key role in the strategic development on an over arching green initiative." Philip Carter, Associate Research Director, IT Services, IDC Asia/Pacific.

"Nortel started its path to green 10 years ago. Throughout the exercise the company has grown to appreciate the efforts of individuals willing to share experience and ideas in support of the green initiative." Eric Lauzon, CIO Asia, Nortel.