The Oracle approach starts with equipment refresh and virtualization.

Virtualization requires new approaches to cooling

More and more companies are using server virtualization as a strategy to solve data centre energy issues.

Going virtual uses half the energy of the hardware equivalent, says UK retailer

Juniper Networks, has made increasing the efficiency of its operations a priority. Its data centers represent the biggest "consumers" of energy, so in 2007, one of IT’s objectives was to reduce its server footprint by 30%.

The Dell IT group has virtualized more than 5,000 servers and saved the company over US$29 million using a scalable, worldwide virtualization model

Juniper Networks has launched a carrier-grade core router that enables the virtualization of routing systems.

Cuts to cost and carbon footprint are driving demand for virtualization.